THE WORK BEHIND THE RESULTS
Quantified performance.
Measured progress.
No solution to any organization’s growth, profitability, or efficiency goals are the same. Smart executives know that an agnostic, experienced perspective help get strategy and tactics aligned with company goals. And, having a clear roadmap is key to progress.
These case studies show how I have helped leadership teams clarify the underlying challenge, focus resources on the highest-value opportunities, and translate strategy into tactics yielding measurable results.
MIT Sloan School of Management
For MIT Sloan’s Executive MBA program, a ten-year partnership built the market intelligence, acquisition, and measurement system needed to attract exceptional senior leaders at scale. Continuous testing, admissions feedback, and long-cycle optimization helped grow campaign-sourced seated students from 4 to 42, generate $5.4M in annual attributed revenue, and deliver a 10X return on media spend.
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University of Massachusetts
For UMass Amherst’s Isenberg School of Management, enrollment marketing needed to reflect the quality, reputation, and ambition of the brand—not simply generate more leads.
We rebuilt the paid media strategy and strengthened analytics to improve lead quality, conversion, and budget efficiency. Within six months, with media spend essentially flat, applications increased 47%, cost per lead fell 73%, and the program finished 10% above its fiscal-year goal compared with prior internally managed results.
Go Behind the Results
Options Medical Wellness & Weight Loss
COMING SOON
A new CMO was under pressure to grow an enterprise of 26 locations across the U.S. quickly and profitably. The challenge extended beyond simply increasing media spend. It required a coordinated approach to demand generation, lead quality, conversion, creative, analytics and site performance. See how hands-on account leadership, disciplined testing and daily cross-functional optimization helped scale performance while keeping marketing decisions aligned with business goals and financial realities.
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Cornerstone On Demand
COMING SOON
During an organizational restructuring that reshaped marketing and other teams, Cornerstone needed continuity while facing pressure to deliver efficient growth. Jeff and his team became a stabilizing influence, maintaining momentum while aligning media, content, analytics, conversion and reporting around business goals. Through disciplined testing, hands-on performance management and close cross-functional coordination, the engagement strengthened marketing accountability and created a clearer path from campaign investment to qualified demand and pipeline growth.
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